A Good marketing and advertising technique?
I am in a carpentry business and in order to get more customers for the business I realized we must have some sort of “Marketing and Advertising technique” for the company and I could really use some suggestions.
What would be a good advertising technique? (That wont cost a TON!)
And how should we start with marketing for more customers?
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Business cards first. Give 2 to everyone you meet. Tell them to keep 1 for themselves, and ask them to please give the other 1 to someone who needs it.
Get a simple URL (domain name). Get a simple 1 page website. Put the URL on everything….. business cards, sig file on emails, t-shirts, etc.
Get your face and name out in the community. Volunteer at your childs school, church, t-ball team, etc… and wear your shirt and give out your cards.
Define your target market. Are you doing handyman type of carpentry work? Or are you doing custom cabinets? Two totally different markets.
Business cards, stationary, proposal forms all with the same logo or color or something that connects them.
Is there a local newspaper in your area? Check advertising rates. My local paper runs a specific contractor section once a month with 1/4 page ads. They also do business card size ads every week along the top of the classified section. Maybe they will do a story on your new business.
Magnetic sign for the side of your truck. Please make sure your truck doesn’t look like a mobile filing cabinet too. If someone walked by your truck in a parking lot and peeked inside would it give the impression you were professional or some numb nut trying to pretend to be in business?
Flyers. Hand them out everywhere. Put them on bullentin boards.
The most important thing about advertising is to be consistent. It will take some time to build up the business. Keep track of where new customers come from so you know which advertising technique works. Join your local Home Builders Assocation and Chamber of Commerce. Once you are going get references or letters from happy customers and put in a binder that you can show to prospects.
Good Luck!
all technique are good subject to your finance budget
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